Television broadcast exposure for sport karate like ESPN is essential to the growth of the sport.
The US Open ISKA World Martial Arts Championships is held annually at Disney World in Orlando, Florida. The US Open offers a chance for top sport karate competitors to be seen internationally on ESPN2 and ESPN3 both live and with taped and produced broadcasts.
The Night of Champions show on Saturday night is a highlight of the event. In 2016, it was broadcast live online through ESPN3 and on network television through ESPN2 for part of the show. The initial reports from ESPN were that the live shows were very well received and requests were made for the taped broadcasts to be shown as soon as possible.
The first taped broadcast show was presented on July 21, 2016 and the reaction was great. A clip of Chip Townsend breaking four baseball bats was picked up by SportsCenter and is now being shared all over the internet. A second taped broadcast is scheduled for July 26, 2016 at 8:00 p.m. eastern with the first show replaying on July 31, 2016 at 3:00 p.m. eastern.
Televison exposure is one of the key ingredients in corporate sponsorship and advertising for sport karate for all participants – not just those appearing on big screen. The more high level recognition for the sport through mainstream outlets, the easier it is for all participants to approach businesses or others for potential sponsorship or funding. Sport karate enthusiasts should embrace the ESPN broadcasts, help share the information and help the sport to grow.
Tune in to ESPN2 on July 26, 2016 at 8:00 p.m. eastern and July 31, 2016 at 3:00 p.m. eastern for the broadcasts of the 2016 US Open Night of Champions.
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